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Digital Health: Clinical Experts Wanted

Posted on: July 20, 2017

Jennifer Joe Md Avatar 1465331919 177X177

written by

Jennifer Joe, MD

Digital Intext

Wearing a $100 gadget, I can track my steps, miles, calories burned, floors climbed, and active minutes for the last two years. Then, with the touch of a few buttons, I can evaluate all this data in bright colors in chart or graph form — whichever works best for me. But I can’t transfer my medications from the one mail-order pharmacy to another without clicking 50 or more times, searching for forms, making calls to my prescribing physicians, and then making multiple confirmation calls to the new pharmacy.

Despite the progress in direct-to-consumer apps and wearables, the digital health revolution as it applies to the practice and delivery of medicine is only in its infancy.

Digital Health Is Stuck

It’s clear that digital health is hot. It’s the focus of academic center innovation hubs — the University of California, San Francisco, has created its own Center for Digital Health Innovation, for example. Rock Health reports continued heavy venture capital funding, with 2015 seeing $4.5 billion in total, which is slightly above 2014’s $4.3 billion.

But what’s missing? Why can’t heavily funded startups or projects with easy-to-use new technologies transform the healthcare market through innovation, as has happened in other markets? Why is healthcare the last frontier to be conquered by apps and big data? One of the biggest reasons is lack of access to clinical experts.

When I say “clinical experts,” I don’t mean the most widely published researchers or the most experienced and funded clinician entrepreneurs. I mean feet-on-the-ground, I-talk-to-patients-every-day, I-know-what-strategies-work clinicians. Surprisingly — or, if you took a look at the interface of most electronic medical records, not so surprisingly — people developing digital health products don’t have access to you, the technology’s end user. You’re in a clinic all day saving lives, and yet, you’re the biggest hurdle to pushing the digital health revolution forward.

A Case Study

Among the many digital health companies I’ve worked with over the last three years, there is one well-funded pain management startup that illustrates this nicely. It was early to the game, had some fancy big data analytics, and was led by a young, smart entrepreneur who had run multiple pharmaceutical trials at big academic centers.

The team went broad at first, capturing a lot of pain-related information. By year two, they realized that migraines were hot. They developed an app that saw over 50,000 downloads in the first year, and the reviews were raving. But they consistently received feedback from patients who said that collecting this intricate data meant nothing if it couldn’t be relayed back to the physician, NP, or PA responsible for their care. For the data to help, the entire care team needs to have access to it so they can make meaningful decisions.

Thus begins the difficult search for the clinical expert. I’ve seen this same scenario repeated in small startups, large startups, and established companies of all sizes, and I receive this request almost daily: Find me a clinician interested in X topic to help me understand what a real clinician needs and how they would really use my product.

Don’t Quit Your Day Job, but Consider Going Locum Tenens

The thirst for digital health clinical experts is so great that if you want to be involved, you will have no shortage of companies, institutions, or organizations with which to work. But I want to warn you against quitting your day job for two reasons.

First, you’re most valuable if you’re actually seeing and talking with patients, experiencing the workflows around the problem, and iterating to see if the proposed solution is working like it should in an actual clinical setting. Second, it’s difficult to get paid as much as you do clinically.

So, for now, my recommendation is to stay clinical when you can. If you’re just dipping your toes in and you love your full-time clinical job, then please, keep the full-time clinical job. If you’re like me and love digital health, then consider part-time or locum tenens clinical work while you pursue your digital health dreams. I work nights and weekends at the Boston VA Medical Center, and I’ll occasionally work short-term locums assignments.

Locum tenens is the most useful — and potentially the most lucrative — aspect to consider when you’re planning your career in digital health. The biggest problem that nonclinicians face is understanding the issue across diverse patient populations in different clinical and payer circumstances across the country while using a variety of technologies. With locum tenens, you have the opportunity to take a deep dive into as many environments as you want.

So go ahead, help us move this digital health revolution forward and create a better place for all. Here are some helpful hints on how to get involved.

How to Get Started in Digital Health

Here are some options:

Industry-sponsored online challenges: Many traditional and nontraditional medical device companies are entering the digital health space and host online challenges to find and connect with clinicians.

  • Examples: Medstro's “Just Walk In” Emergency Room Challenge, Accenture’s HealthTech Innovation Challenge.
  • Pros: It’s super easy to submit your ideas online. You are guaranteed feedback and interaction from leaders in the field looking for partners. The company may fund your idea, or simply bring you in as a consultant. You don’t need to be an established expert — they’re looking for clinicians with experience in everyday medicine. This is probably the easiest way to get your idea developed and funded as a clinician.
  • Cons: Few, if any.
  • Effort Required: Low.
  • Academic Clinician or Community Clinician? Either.

Hospital-sponsored innovation events: Large hospitals and clinical sites are encouraging — even incubating — innovation within their own walls by using innovation events.

  • Examples: Brigham and Women’s Hospital Innovation Hub, Massachusetts General Hospital Innovation Collaborative.
  • Pros: They occur regularly and expose you to a wide range of healthcare innovation problems, often with expert support to help you learn. Participating in these events may give you the chance to lead a new pilot or division within the institution.
  • Cons: You are required to participate in person, and events are generally restricted to clinicians at that institution. If you take on new responsibilities, you often don’t get paid much more. You need to be careful about negotiating intellectual property, as the default usually resides with the hospital.
  • Effort Required: Low.
  • Academic Clinician or Community Clinician? Academic, yes. Community, unsure.

Academic innovation events and hackathons: Academic institutions without healthcare affiliations, usually with technical expertise, will invite clinicians to events they host.

  • Examples: MIT Hacking Medicine events, Stanford’s Medicine X conference.
  • Pros: You get to work one-on-one with software and hardware developers, and it’s exciting to brainstorm and work together without boundaries. Occasionally, very successful teams are formed and funded — and you get in on the ground floor.
  • Cons: These events often follow the traditional software engineering model of requiring participation over a full weekend. The lack of structure can be liberating — or frustrating, if you’re a type-A clinician or prefer structure.
  • Effort Required: Moderate.
  • Academic Clinician or Community Clinician? Either.

Industry-sponsored innovation events: Organizations host panel discussions, conferences, and competitions to bring together stakeholders in digital health.

  • Examples: Health 2.0 conferences and events, Health Information and Management Systems Society (HIMSS) conferences and events.
  • Pros: Participating in or attending a panel discussion or conference is very passive.
  • Cons: Not specifically targeted at getting clinicians involved. Your ability to be part of a new idea, new company, or new pilot is dependent on your ability to network. Your compensation is more clearly tied to defined expertise and negotiation skills.
  • Effort Required: Moderate to high.
  • Academic Clinician or Community Clinician? Either.

Interested in supplementing your digital health career with locum tenens work? Talk with one of our specialists today!

Jennifer Joe, MD
About Jennifer Joe, MD

Jennifer Joe, MD, is a Harvard-affiliated Massachusetts General Hospital (MGH) and Brigham and Women’s Hospital (BWH) nephrology graduate–turned–physician social entrepreneur CEO and founder of Medstro.com, a new and innovative social network for physicians, whose clients include NEJM Group and Google, among others. She is also editor-in-chief and founder of MedTechBoston.com. Dr. Joe believes that healthcare is actively being disrupted like never before — with patient advocacy, patient-centered care, team-based care, technology, wearables, sensors, big data, and usability — drastically changing what healthcare will look like in the next five years. Because of her insights and expertise, Dr. Joe has been invited to speak, mentor, or judge at more than 25 local, national, and international events in the last two years, including South by Southwest Interactive, Google, the Massachusetts Medical Society, IN3 Medical Device 360, the International Society of Wearable Technology in Healthcare, athenahealth More Disruption Please Annual Hackathon, MassTLC, the Office of the National Coordinator for Health Information Technology (ONC) Market R&D Challenge, the Federation of State Medical Boards, Partners World Medical Innovation Forum, MATTER Chicago, and Health 2.0.

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